The Best Practices for Marketing Messages at Your Dental Practice

dental marketing messages

Many consumers have a hard time finding the right dentist for themselves and their families. A bad experience with their last dentist may leave them wary of going back.  Yet they find it hard to choose a new dentist to visit.

This shows that the dental marketing messages in the industry aren’t working as they should. The advertising or marketing that many dentists are using isn’t convincing enough to draw clients.

So, what dental marketing strategies can you use to increase your customer base and revenue? Keep reading for the best tips on how to create the best dental marketing messages for your dental practice

Identify Your Target Clientele

The first step to creating the right dental marketing messages for your practice is to identify and define your target market. Ask questions such as:

  • Are you targeting families or individuals?
  • Children, adults, or elderly?
  • Where do your ideal clients live and work?
  • How much do they earn?

Create a marketing persona for the person you want to serve and coming up with marketing messages for them will become extremely easy. Once you are clear on your audience you can also target certain demographics when advertising on social media platforms like Facebook for business.

The company will ask you for the demographic profile of the people you want to reach. Knowing this will make your ads more effective. 

Localize Your Messaging

Once you know your ideal client, make sure that your marketing messages reach them by targeting your ads to their location. The internet has widened our audience but that means that a lot of marketing messages get lost.

For instance, if your dental practice is in Texas, it doesn’t make any sense for consumers in Canada to be seeing your adverts. That’s a waste of time and money. Limit your social media and search engine ads to local searches and a local community.

You can also advertise on your local media and take part in local community events to reach more of your clientele.

Make It Easy for Customers to Call You

Most customers seeking a healthcare service prefer to call the provider to discuss their needs. So make sure that your ads have your phone number prominently displayed.

You can also make use of click-to-call ads that will allow users surfing on their phones to click on the ad and call your office. Be sure there is always someone on the other end to pick up calls. After-hours or on holidays you can set up a professional voicemail service to collect messages and inform customers about your working hours. 

dental marketing messages

Remarketing Ads

When customers visit your website or click on your ad, they may not be in the right state of mind to come in for a dental appointment. But you can send follow-up messaging called remarketing ads to remind them that your practice is a great option whenever they are ready to visit a dentist.

Marketers claim remarketing ads as free money due to their high conversion rates. The clients have already expressed an interest in your practice. They may just need a little more convincing to try you out.

Use Appointment Reminders

Dentists that don’t use appointment reminders may be throwing away money. Whenever a client visits your practice, increase their chances of coming back by setting up their next appointment and a reminder alert. On top of this, if a client calls to set an appointment for a certain date, set up a reminder to go out to them at least a day before the appointment.

Adding steps like this in your system ensures that they don’t forget to show up for their treatment. It’s not uncommon for people to remember an appointment simply because they received a helpful reminder. Use an appointment scheduling software that can help make this automated.

dental marketing reminders

Use Blogging for Lead Attraction

More than 409 million people view over 20 billion pages on a monthly basis. This easily goes to show that blogging is still a highly preferred method of research for customers. Engage potential leads by starting a blog and sharing educational, informative and even entertaining content.

Feature Your Practice on Google Maps

Google Maps has become a necessity for most modern consumers. If someone needs a dentist close to a certain location they may do a Google Maps search for dentists in that area.

If your dental practice doesn’t have a Google Business Page then you may be missing out on such searches. To feature prominently on local Google Maps results consider paying for an advert.

Ask Happy Customers for Online Reviews 

Another great practice for dental marketing messages is to get 5-star reviews from satisfied customers. Before a new customer chooses your practice they will want to know the experiences of your previous clients. They may check if you have reviews on your business website.

Most likely they’ll look up independent reviews on your Google Business page or YELP page. A lot of 4 and 5-star reviews will give them the confidence to book an appointment. But 1 and 2-star reviews will scare potential customers away.

dental online reviews

Take Advantage of Instagram

What is the best way to display your dental skills and the smiles of happy customers? Through photographs of course. This is why Instagram is one of the best social media platforms for dentists.

Ask happy customers to share photos of their dazzling smiles and tag your practice on them. You can also pay local influencers to spread the word about your dental practice and the procedures you offer.

Another great marketing message you can use is before and after photos from willing clients. Perhaps you can offer them reduced rates in exchange for using their images in your marketing messages. 


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A post shared by Dr. Goth Siu (@dr.gothsiu)

Learn About Creating the Best Dental Marketing Messages

It can be hard to find a good dentist. But the right dental marketing messages can make it easy for clients to find you and book an appointment. Our best tips for marketing messages should help you reach more clients and increase your revenue.

If you’re looking for a system to make sure you keep the customers you attract, check out our scheduling software today.

Brock Wackerle

Brock Wackerle - 18 posts

An experienced Silicon Valley to Midwest digital content strategist, Brock has brought a modern approach to marketing and is disrupting the status quo of storytelling. He has been a part of numerous company rebrands shaking up their digital footprint by dismantling the standard process of content generation. Between millennials being native to the digital language and understanding the customer he has developed strategies to increase organic traffic to DaySmart’s products by over 150%.


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