Sometimes it’s clear that a change is needed. For example, if your significant other commonly asks, “Is that the shirt you’re going to wear?” and isn’t really expecting an answer, you might want to consider a wardrobe adjustment. It’s no different with your appointment scheduling process (well, maybe a little different).
Your current booking system may be giving you some obvious signs that the process needs an update. If you’re experiencing any of the following, it’s a good indicator that your appointment system just isn’t cutting it anymore:
1. YOU CAN NO LONGER STOMACH THE COMMENTS ABOUT YOUR PAPER APPOINTMENT BOOK
“Is that your appointment scheduling system?” your clients chuckle as you feverishly turn the pages looking for an opening that will work for them. But that’s not the worst of it. The recurring nightmare of someone asking for a copy of their booking history is keeping you up at night. Something has to change.
2. YOUR STAFF SPENDS HOURS CALLING CUSTOMERS WITH APPOINTMENT REMINDERS
You know the drill. Every day, one of your employees spends hours on the phone calling customers to remind them about their upcoming appointments. Leaving 30 voicemail messages every day is not a productive task for your team members, and studies show that customers actually prefer receiving appointment reminders via email and text messages. What’s more, automated reminders are more effective at getting people to show up. It’s time to work smarter, not harder, and take those thankless hours back to build your business.
There’s nothing wrong with Google Calendar. Millions of people use it every day. But, while it works great for tracking your upcoming doctor’s appointment, a meeting with a teacher, or lunch with a friend, it wasn’t designed to be a professional appointment scheduling system.
That’s why when businesses attempt to use it for appointment booking, the cracks start to show. Perhaps your customer asks, “Hey, what was that date again that I had to cancel my appointment?” Or, “Can’t I just set my appointments online without having to call or text?” And maybe, “Why can’t I just pay online, in advance of our appointment?” Gulp. Google Calendar can’t do any of those.
And that’s just the start. Not being able to integrate your calendar with social media, the inability for a customer to select the service they’d like, the fact that you can’t capture critical registration information from customers.…sweating yet?
Enough about the problems; here’s a solution: Online scheduling software. It’s easy to set up and use, and will solve a host of your business scalability and productivity challenges. You no longer have to panic when someone asks for a report of their appointment history — you’ll have full access at the click of a button. Nor do you need to manually remind customers about their upcoming sessions. Scheduling software will automatically email or text them prior to their appointments. And, all those issues involved with trying to rig Google Calendar as a business scheduler? Gone.
Occasionally, life presents to you with red alerts that a change is needed. When those telltale signs appear about your scheduling process, it’s time to seriously think about adopting an online solution. Your business and customers will thank you. Your significant other? They probably won’t thank you, but you might just come to an agreement about a shirt.
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